Toyota Yaris ATIV Hybrid Sedan: Ubundi buryo bushya kumarushanwa
Toyota Motor iherutse gutangaza ko izashyira ahagaragara moderi y’ibiciro bya Hybrid ihendutse cyane, Yaris ATIV, muri Tayilande kugira ngo irwanye amarushanwa aturuka ku izamuka ry’abakora ibinyabiziga bikoresha amashanyarazi mu Bushinwa. Yaris ATIV, ifite igiciro cya 729.000 baht (hafi US $ 22.379), ni 60.000 baht ugereranije na Toyota yo mu bwoko bwa Hybrid ihendutse cyane ku isoko rya Tayilande, Hybrid ya Yaris Cross. Iyi ntambwe yerekana ko Toyota yumva neza ibyifuzo byisoko kandi yiyemeje guca imbere guhangana n’amarushanwa akaze.
Toyota Yaris ATIV hybrid sedan igenewe kugurisha umwaka wambere kugurisha 20.000. Izateranira ku ruganda rwayo mu Ntara ya Chachoengsao, muri Tayilande, hafi 65% by'ibice byayo biva mu karere, umubare uteganijwe kwiyongera mu bihe biri imbere. Toyota irateganya kandi kohereza ibicuruzwa biva mu mahanga mu bihugu 23, harimo n'ibindi bice byo mu majyepfo y'uburasirazuba bwa Aziya. Izi gahunda ntizishimangira umwanya wa Toyota ku isoko rya Tayilande gusa ahubwo zizanashyiraho urufatiro rwo kwaguka muri Aziya y’Amajyepfo y’Amajyepfo.
Gutangira kugurisha ibinyabiziga byamashanyarazi: Kugaruka kwa bZ4X SUV
Usibye gushyira ahagaragara moderi nshya ya Hybrid, Toyota yanafunguye ibicuruzwa mbere ya bZ4X nshya y’amashanyarazi yose muri Tayilande. Toyota yatangije bwa mbere bZ4X muri Tayilande mu 2022, ariko kugurisha byahagaritswe by'agateganyo kubera guhagarika amasoko. BZ4X nshya izatumizwa mu Buyapani kandi izaba ifite igiciro cya mbere cya miliyoni 1.5 baht, ikigereranyo cyo kugabanya ibiciro kigera kuri 300.000 ugereranije na 2022.
Toyota bZ4X nshya igenewe kugurishwa mu mwaka wa mbere muri Tayilande ibice bigera ku 6.000, biteganijwe ko ibicuruzwa bizatangira mu Gushyingo uyu mwaka. Uku kwimuka kwa Toyota ntigaragaza gusa igisubizo gifatika kubikenewe ku isoko ahubwo binagaragaza ishoramari rikomeje ndetse nudushya mu binyabiziga byamashanyarazi. Iterambere ryihuse ry’isoko ry’imodoka zikoresha amashanyarazi, Toyota yizeye kurushaho gushimangira umwanya wayo ku isoko mu kongera kugurisha bZ4X.
Ibihe Byubu Isoko ryimodoka ya Tayilande hamwe ningamba zo gusubiza Toyota
Tayilande ni isoko rya gatatu mu bunini mu majyepfo y’iburasirazuba bwa Aziya, inyuma ya Indoneziya na Maleziya. Ariko, kubera imyenda yo murugo yiyongera no kwiyongera kwangwa ninguzanyo zimodoka, kugurisha imodoka muri Tayilande byakomeje kugabanuka mumyaka yashize. Dukurikije imibare y’inganda yakozwe na Toyota Motor, kugurisha imodoka nshya muri Tayilande umwaka ushize byari 572.675, bikaba byagabanutseho 26% umwaka ushize. Mu gice cya mbere cy'uyu mwaka, kugurisha imodoka nshya byari 302.694, kugabanuka gato kwa 2%. Muri ibi bidukikije, isoko rya Toyota ryerekana ibiciro bidahenze hamwe n’ibinyabiziga byamashanyarazi ni ngombwa cyane.
Nubwo muri rusange ibibazo byugarije isoko, kugurisha ibinyabiziga byamashanyarazi muri Tayilande byabaye byiza. Iyi myiyerekano yatumye abakora ibinyabiziga bikoresha amashanyarazi mu Bushinwa nka BYD bakomeza kwagura imigabane yabo ku isoko muri Tayilande kuva mu 2022. Mu gice cya mbere cy’uyu mwaka, BYD yari ifite imigabane 8% y’isoko ry’imodoka zo muri Tayilande, naho MG na Great Wall Motors, ibicuruzwa byombi munsi y’imodoka z’abashinwa SAIC Motor, byari bifite 4% na 2%. Umugabane rusange w’isoko ry’imodoka zikomeye z’Abashinwa muri Tayilande wageze kuri 16%, byerekana iterambere rikomeye ry’ibicuruzwa by’Abashinwa ku isoko rya Tayilande.
Abashoramari b'Abayapani bafite imigabane ku isoko muri 90% muri Tayilande mu myaka mike ishize, ariko ibyo byagabanutse kugera kuri 71% kubera guhatanwa n’abanywanyi b’abashinwa. Toyota, nubwo ikomeje kuyobora isoko rya Tayilande ifite imigabane 38%, byagaragaye ko igabanuka ryamakamyo yimodoka kubera kwanga inguzanyo zimodoka. Nyamara, kugurisha imodoka zitwara abagenzi, nka Toyota Yaris ivanze, byagabanije iri gabanuka.
Toyota yongeye kugurisha imodoka zivanze n’ibiciro by’amashanyarazi ku isoko rya Tayilande byerekana ko yitwaye neza mu marushanwa akaze. Mugihe ibidukikije bigenda byiyongera, Toyota izakomeza guhindura ingamba zayo kugirango igumane umwanya wambere muri Tayilande no muri Aziya yepfo yepfo. Uburyo Toyota ifata amahirwe muguhindura amashanyarazi bizaba ingenzi mubushobozi bwayo bwo gukomeza guhangana.
Muri rusange, Toyota yahinduye ingamba ku isoko rya Tayilande ntabwo ari igisubizo cyiza ku ihinduka ry’isoko gusa, ahubwo ni n’igitero gikomeye cyo kurwanya izamuka ry’abakora ibinyabiziga bikoresha amashanyarazi mu Bushinwa. Mugutangiza moderi ya Hybrid ihendutse kandi igatangira kugurisha ibinyabiziga byamashanyarazi, Toyota yizeye gukomeza umwanya wambere wambere kumasoko agenda arushanwa.
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Igihe cyo kohereza: Kanama-25-2025