Kuva Li Bin, He Xiaopeng, na Li Xiang batangaje umugambi wabo wo kubaka imodoka, bitwaga “Abavandimwe batatu bubaka imodoka” n'ingabo nshya mu nganda. Mubintu bimwe byingenzi, byagaragaye hamwe rimwe na rimwe, ndetse bikagaragara no murwego rumwe. Iheruka ni mu 2023 muri “China Automobile T10 Summit” yabereye mu rwego rwo kwizihiza isabukuru yimyaka 70 inganda z’imodoka z’Abashinwa. Abavandimwe batatu bongeye gufata ifoto yitsinda.
Icyakora, mu ihuriro ry’imodoka z’amashanyarazi mu Bushinwa riherutse kubera abantu 100 (2024), Li Bin na He Xiaopeng bahageze nk'uko byari byateganijwe, ariko Li Xiang wasuye kenshi, mu buryo butunguranye yari yabuze mu nama y’ijambo. Mubyongeyeho, ihuriro rivugururwa hafi buri munsi. N ibintu bya Weibo ntabwo byavuguruwe mugihe kirenze igice cyukwezi, mubyukuri bituma isi yo hanze yumva "bidasanzwe."
Guceceka kwa Li Xiang bishobora kuba ahanini bifitanye isano na MEGA, yatangijwe vuba aha. Iyi MPV y’amashanyarazi isukuye, yari ifite ibyiringiro byinshi, yahuye n’umuyaga w’ibisambo bya “p-ishusho” kuri interineti nyuma yo kuyishyira ahagaragara, ku buryo Li Xiang yashyize ifoto ku rubuga rwe bwite WeChat A post kuri WeChat Moments yarakaye ati: "Nubwo ndi mu mwijima, ndacyahitamo urumuri," maze agira ati: "Twatangiye gukoresha inzira zemewe n'amategeko kugira ngo duhangane n’ibikorwa byateguwe bitemewe n’ubugizi bwa nabi."
Niba hari imyitwarire y’ubugizi bwa nabi muri iki kibazo ni ikibazo cy’inzego z’ubutabera. Ariko, kunanirwa kwa MEGA kugera ku ntego ziteganijwe kugurishwa bigomba kuba ibintu bishoboka cyane. Ukurikije uko Li Auto yabanje gukora, byibuze umubare wibicuruzwa binini ugomba gutangazwa mugihe, ariko kugeza ubu sibyo.
Ese MEGA irashobora guhatana, cyangwa irashobora kugera ku ntsinzi ya Buick GL8 na Denza D9? Mu buryo bufite intego, biragoye kandi ntabwo ari ibintu byoroshye. Usibye impaka zishingiye ku gishushanyo mbonera, imyanya ya MPV yuzuye amashanyarazi igurwa hejuru ya 500.000 yuan nayo irakemangwa cyane.
Ku bijyanye no kubaka imodoka, Li Xiang ararikira. Yabanje kuvuga ati: "Twizeye guhangana n’igurisha rya BBA mu Bushinwa mu 2024, kandi duharanira kuba ku mwanya wa mbere mu bicuruzwa byiza byagurishijwe mu 2024."
Ariko ubu, gutangira kwa MEGA kutagaragara biragaragara ko birenze ibyo Li Xiang yari yiteze mbere, bigomba kuba byaragize ingaruka kuri we. Ingorane MEGA ihura nazo ntabwo arikibazo cyibitekerezo byabaturage gusa.
Hoba hariho ibitagenda neza mw'ishirahamwe?
Mu bayobozi bose b’ingabo nshya zikora imodoka, Li Xiang birashoboka ko ari umuyobozi mukuru ushoboye kubaka imitegekere kandi akenshi asangira ingamba nziza n’amahanga.
Kurugero, yizera ko kuzamura imitegekere nimpinduka bizahoraho kandi ntibishobora kugerwaho nijoro. Byongeye kandi, kuzamura ubushobozi bwumuteguro bifitanye isano rya hafi nubunini. Iyo igipimo ari gito, hibandwa ku gukora neza. Ariko iyo igipimo kigeze ku rwego runaka, ubuziranenge busobanura gukora neza, “kubera ko icyemezo icyo ari cyo cyose cyiza, ibicuruzwa bitujuje ubuziranenge, cyangwa ubushobozi buke bwo gucunga inganda zishobora kugutwara miliyari cyangwa miliyari icumi, cyangwa bikagutera no gutakaza amafaranga.” Isosiyete yawe izava mu bucuruzi. ”
Noneho kubijyanye na MEGA, hari ikibazo Li Xiang yavuze, hari icyemezo kidakwiriye rwose? "Ndibaza niba Ideal Internal isuzuma ingaruka mugihe cyo guhitamo icyitegererezo? Hari umuntu wagaragaje inzitizi zikomeye? Niba atari byo, noneho iyi ishobora kuba ishyirahamwe ryatsinzwe. Ubushobozi bwumuteguro nta bushobozi bufite bwo guteganya no gusuzuma ingaruka; niba aribyo, kandi bwanenzwe Denied, none ninde wayoboye iri hitamo? Niba ari Li Xiang ubwe, ni ubundi buryo busa nubuyobozi bwumuryango hamwe na Li Xi. kandi yize imiyoborere ya IPD, n'ibindi, ntibishobora gutsinda. ” Ku gitekerezo cy'indorerezi mu nganda, Li Auto irashobora kuba idakuze bihagije kugira ngo yongere imikorere mu mikorere no kuzamura imiyoborere, nubwo ibi ari byo Li Xiang ubwe yakoraga. intego zagezweho.
Guhanga udushya birashobora gukomeza?
Mu buryo bufite intego, Li Auto ya Li Xiang, iyobowe na Li Xiang, yageze ku ntsinzi ikomeye kandi ikora igitangaza binyuze muriImodoka L7, L8 na L9.
Ariko se, ni ubuhe butumwa bwihishe inyuma yo gutsinda? Nk’uko byatangajwe na Zhang Yun, umuyobozi mukuru wa Rees Consulting akaba n’umuyobozi w’Ubushinwa, guhanga udushya nyabyo ni inzira yo guca ibintu. Impamvu yatumye moderi ya Lideal yabanje gutsinda ni uko Tesla itaguye intera cyangwa ngo ikore imodoka zumuryango, mugihe Lideal yashizeho isoko ryimodoka yumuryango binyuze mumurongo mugari. Nyamara, mwisoko ryamashanyarazi meza, biragoye cyane kuri Ideal kugera kubisubizo bimwe nkurwego rwagutse.
Mubyukuri, ikibazo Li Auto ihura nacyo nikibazo gihura namasosiyete mashya yimodoka zingufu mubushinwa.
Zhang Yun yavuze ko muri iki gihe amasosiyete menshi y’imodoka yubaka imodoka zishingiye ku buryo bubi-uburyo bwo gupima. Koresha Tesla nk'igipimo urebe niba ushobora gukora imodoka imeze nka Tesla ku giciro gito cyangwa n'imikorere myiza.
Ati: "Hamwe nubu buryo bwo kubaka imodoka, abaguzi bazagereranya ibicuruzwa byamasosiyete yimodoka na Tesla? Iki gitekerezo ntikibaho, kandi mubyukuri ntacyo bimaze kuba cyiza, kuko nta bwenge na busa. Bishingiye kuri iki gitekerezo Ibicuruzwa ahanini nta mahirwe bifite." Zhang Yun ati.
Ukurikije ibicuruzwa biranga MEGA, Li Xiang aracyashaka guhanga udushya gakondo MPV, bitabaye ibyo ntabwo yari guha icyubahiro Steve Jobs. Birashobora gufata gusa umukoro muke.
Ndabaza niba Li Xiang ashobora kutuzanira "kugaruka kumuyaga" gutungurwa nyuma yo guceceka kwe.
Igihe cyo kohereza: Werurwe-29-2024