Imikorere-yumucyo: Guhindura ingamba za Ford
Mu rwego rwo guhindura impinduka zikomeye mu nganda z’imodoka ku isi, Ford Motor yahinduye ubucuruzi ku isoko ry’Ubushinwa yashimishije abantu benshi. Hamwe no kuzamuka byihuseibinyabiziga bishya byingufu, abakora ibinyabiziga gakondo byihutishije guhinduka,na Ford nayo ntisanzwe. Mu myaka yashize, kugurisha kwa Ford ku isoko ry’Ubushinwa byakomeje kugabanuka, cyane cyane imishinga ihuriweho na Jiangling Ford na Changan Ford bititwaye neza. Kugira ngo iki kibazo gikemuke, Ford yatangiye gushakisha uburyo bwo gukora umutungo woroheje, igabanya gushingira ku binyabiziga gakondo kandi yibanda ku iterambere no kugurisha ibinyabiziga bishya by’ingufu.
Ihinduka rya Ford mu isoko ry’Ubushinwa ntirigaragarira gusa mu bicuruzwa, ahubwo no mu guhuza imiyoboro yo kugurisha. Nubwo ibihuha bivuga guhuza Jiangling Ford na Changan Ford byahakanye n’amashyaka menshi, iki kibazo kigaragaza ko Ford ikeneye byihutirwa kwinjiza ubucuruzi bwayo mu Bushinwa. Mei Songlin, umusesenguzi mukuru w’imodoka, yerekanye ko guhuza imiyoboro y’ubucuruzi bishobora guteza imbere imikorere, kwagura ibicuruzwa, bityo bikazamura irushanwa rya terefone. Nyamara, ingorane zo kwishyira hamwe ziri muburyo bwo guhuza inyungu zimishinga itandukanye ihuriweho, bizaba ikibazo gikomeye kuri Ford mugihe kizaza.
Imikorere yisoko ryimodoka nshya
Nubwo Ford yagurishije muri rusange ku isoko ryUbushinwa ntabwo ari nziza, imikorere yimodoka zayo nshya zikwiye kwitabwaho. Imashanyarazi ya Ford, amashanyarazi ya Ford, yatangijwe mu 2021, yigeze gutegurwa cyane, ariko igurishwa ryayo ntirishobora kugera ku byari byitezwe. Mu 2024, Ford yagurishije amashanyarazi yari 999 gusa, naho mumezi ane yambere ya 2025, kugurisha byari 30 gusa. Iki kintu kigaragaza ko ubushobozi bwa Ford mu bijyanye n’imodoka nshya zifite ingufu bugikeneye kunozwa.
Ibinyuranye cyane, Changan Ford yitwaye neza ugereranije mumasoko ya sedan yumuryango hamwe na SUV. Nubwo igurishwa rya Changan Ford naryo rigabanuka, ibinyabiziga nyamukuru bya peteroli biracyafite umwanya ku isoko. Hamwe n’ubwiyongere bukabije bw’imodoka z’ingufu nshya, Changan Ford ikeneye byihutirwa kuzamura ibicuruzwa kugira ngo ihuze n’imihindagurikire y’ibisabwa ku isoko.
Mu marushanwa yimodoka nshya zingufu, Ford ihura nigitutu gikomeye cyibicuruzwa byigenga byimbere mu gihugu. Ibirango byo murugo nka Great Wall na BYD byahise bifata umugabane wisoko hamwe nibyiza byabo byikoranabuhanga hamwe nubumenyi bwisoko. Niba Ford ishaka kugaruka muri uru rwego, igomba kongera ishoramari mu bushakashatsi no guteza imbere ibinyabiziga bishya by’ingufu no kuzamura ibicuruzwa byayo.
Kohereza ibicuruzwa mubucuruzi nibibazo
Nubwo igurishwa rya Ford ku isoko ry’Ubushinwa rihura n’ibibazo, ubucuruzi bwohereza ibicuruzwa hanze bwerekanye imbaraga zikomeye zo kuzamuka. Imibare irerekana ko Ford China yohereje imodoka zigera ku 170.000 mu 2024, ziyongera hejuru ya 60% umwaka ushize. Ibi byagezweho ntabwo byazanye inyungu nyinshi kuri Ford gusa, ahubwo byanatanze inkunga kumiterere yabyo ku isoko ryisi.
Ubucuruzi bwa Ford Ubushinwa bwohereza ibicuruzwa byibanda cyane cyane ku binyabiziga bya lisansi n’imodoka zikoresha amashanyarazi. Jim Farley mu nama yunguka yagize ati: "Kohereza mu mahanga ibinyabiziga bya lisansi n’imodoka zikoresha amashanyarazi byunguka cyane." Izi ngamba zifasha Ford gukomeza gukoresha ubushobozi bwuruganda mugihe igabanya umuvuduko wo kugabanuka kugurisha ku isoko ryUbushinwa. Nyamara, ubucuruzi bwa Ford bwohereza ibicuruzwa hanze nabwo buhura n’ibibazo biterwa n’intambara y’ibiciro, cyane cyane imiterere yoherezwa muri Amerika ya Ruguru izagira ingaruka.
Mu bihe biri imbere, Ford irashobora gukomeza gukoresha Ubushinwa nk'ahantu ho kohereza ibicuruzwa hanze no kubohereza mu tundi turere. Izi ngamba ntizafasha gusa kubungabunga ubushobozi bw’uruganda, ahubwo ruzatanga amahirwe mashya kuri Ford yo guhangana ku isoko ryisi. Nyamara, imiterere ya Ford mubijyanye n’imodoka nshya zingufu ziracyakeneye kwihutishwa kugirango duhangane n’amarushanwa akomeje kwiyongera.
Mugihe cyiterambere ryihuse ryimodoka nshya, impinduka za Ford kumasoko yubushinwa zuzuye ibibazo n'amahirwe. Binyuze mu bikorwa-byoroheje, uburyo bwo kugurisha hamwe no kwagura ibikorwa byohereza ibicuruzwa hanze, Ford biteganijwe ko izabona umwanya mumarushanwa azaza ku isoko. Nyamara, guhangana n’umuvuduko ukabije w’ibicuruzwa byigenga by’imbere mu gihugu, Ford igomba kongera ishoramari mu bushakashatsi no guteza imbere ibinyabiziga bishya by’ingufu no kuzamura ubushobozi bw’ibicuruzwa kugira ngo bigere ku majyambere arambye. Gusa binyuze mu guhanga udushya no guhindura ibintu, Ford ishobora kuzana amahirwe mashya yo gukura ku isoko ryUbushinwa.
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Igihe cyo kohereza: Jul-02-2025