SAIC-GM-Wulingyerekanye imbaraga zidasanzwe. Nk’uko raporo zibyerekana, kugurisha ku isi byiyongereye ku buryo bugaragara mu Kwakira 2023, bigera ku binyabiziga 179.000, umwaka ushize wiyongereyeho 42.1%. Iyi mikorere ishimishije yatumye ibicuruzwa biva mu kwezi kwa Mutarama kugeza Ukwakira bigera kuri miliyoni 1.221, bituma isosiyete imwe rukumbi iri mu itsinda rya SAIC irenga amateka ya miliyoni imwe muri uyu mwaka. Nubwo bimeze bityo ariko, nubwo ibyo bimaze kugerwaho, isosiyete iracyafite imbogamizi zo gukomeza umwanya wacyo nkumuyobozi w’inganda z’imodoka, cyane cyane ko iharanira kugarura umwanya w’umudugudu wa mbere w’Abashinwa wagurishije imodoka zirenga miliyoni 2 buri mwaka.
Perezida w'itsinda rya SAIC, Jia Jianxu, yashyize ahagaragara icyerekezo gisobanutse cy'ejo hazaza ha SAIC-GM-Wuling, ashimangira ko ari ngombwa gukomeza umuvuduko wo kuzamuka mu bijyanye no guteza imbere ibicuruzwa, ingamba z’ibiciro ndetse n’inyungu. Mu nama y'abakozi baherutse hagati mu mwaka, Jia Yueting yasabye itsinda kwibanda ku kuzamura ishusho n'ibiranga ibicuruzwa. Ati: "Kunoza ikirango, kuzamura igiciro cy'amagare, kongera inyungu byose bigiye kuza". Ihamagarwa ry'ibikorwa ryerekana ingamba nini zo kongera imigabane yisosiyete no guhangana mu nganda z’imodoka zigenda zuzura abantu.
Igicuruzwa cyo kwamamaza ibicuruzwa giheruka gukorwa pep, cyabaye ku ya 1 Ugushyingo, cyashimangiye kandi iki cyemezo cyo kuzamuka. Mu gutaka kwintambara ngo "Ngwino! Ngwino! Ngwino!", Itsinda n'abacuruzi bashishikajwe no guharanira gutsinda mu 2024. Imbaraga rusange ni ingenzi kuri SAIC-GM-Wuling kugira ngo bave mu ngoyi y'amateka. Biterwa nibiciro bya peteroli. Kwimuka ukava mumodoka zihenze, zidafite ubuziranenge kumurongo utandukanye kandi wambere. Isosiyete izi ko kugira ngo igere ku majyambere arambye, igomba kuva mu bihe byashize kandi ikemera ejo hazaza harangwa no guhanga udushya.
Mu rwego rwo guhindura, SAIC-GM-Wuling yatangije ikirango cya feza ku isi kugirango izamure ibicuruzwa ndetse n’isoko. Kwimuka bigamije kuzuza ibirango bya Wuling Red Label bihari, gushiraho imikoranire no kwemerera isosiyete guha abantu benshi. Silver Label yibanze ku kwimenyekanisha no ku bicuruzwa byo mu rwego rwo hejuru byatanze umusaruro ushimishije, aho ibicuruzwa byageze ku bice 94.995 mu Kwakira byonyine, bingana na kimwe cya kabiri cy’ibicuruzwa byose byagurishijwe. Ibi birerekana ihinduka rikomeye, nkuko Ikirango cya silver gitanga inshuro 1,6 imikorere ya gakondo itukura, igereranya cyane na microcars z'ubucuruzi.
Usibye intsinzi yimbere mu gihugu, SAIC-GM-Wuling yanateye intambwe nini mu kwagura ubucuruzi mpuzamahanga. Mu Kwakira, isosiyete yohereje imodoka 19,629 zuzuye, umwaka ushize wiyongera 35.5%. Ubwiyongere bw'ibyoherezwa mu mahanga bugaragaza ubushake bw'isosiyete mu gushakisha amasoko yo hanze no kurushaho gushimangira umwanya wayo nk'umukinnyi mpuzamahanga ku isi mu nganda z’imodoka. Ihinduka rya Wuling, rizwi ku izina rya "Umwami w'imodoka za Micro", ntabwo ari ukongera ibicuruzwa gusa, ahubwo ni no guhinduka kwabyo. Harimo kandi gusobanura ishusho yikimenyetso no kwagura ibicuruzwa kugirango uhuze ibyifuzo bitandukanye byabaguzi.
Urebye ejo hazaza, Jia Jianxu yasabye ko SAIC-GM-Wuling izibanda ku bintu bitatu by'ingenzi: kuzamura ibicuruzwa, kuzamura ibiciro by'amagare, no kuzamura ireme ry'ibicuruzwa. Gusubiramo ingamba zo kuranga Baojun kugana ibinyabiziga bishya byingufu nibyo shingiro ryicyerekezo. Mugukora ikirango gitukura cya Wuling hamwe na matrix yubururu ibicuruzwa, ibinyabiziga byubucuruzi n’imodoka zitwara abagenzi bizashushanya igishushanyo gishya cyo kwiteza imbere.
Itangizwa rya matrix yibicuruzwa bya silver Label byatungishije umurongo wibicuruzwa bya Wuling, bikubiyemo ibinyabiziga bivangavanze, amashanyarazi meza, n’ibikomoka kuri peteroli. Harimo minicar MINIEV, MPV Capgemini ifite imyanya itandatu hamwe nizindi moderi, ibiciro bikagera kuri 149.800. Mugukora matrix yujuje ubuziranenge no kuzamura ibicuruzwa, SAIC-GM-Wuling biteganijwe ko izamura imikorere yinyungu.
Ariko, mugihe isosiyete itangiye uru rugendo runini, igomba gukomeza guhuza nibisabwa nisoko no gukoresha imbaraga zihari. Nubwo iterambere rikomeje kwiyongera, Wuling ikomeza umwanya ukomeye mu gice cy’imodoka nto, biteganijwe ko kugurisha ibicuruzwa by’ubucuruzi biteganijwe ko bizagera kuri 639.681 mu 2023, bingana na 45% by’ibicuruzwa byose. Ikigaragara ni uko minicars ikomeje kuganza isoko. Wuling yashyize ku mwanya wa mbere mu isoko ry’imodoka nto mu myaka 12 ikurikiranye kandi iza ku mwanya wa mbere mu isoko ry’imodoka zitwara abagenzi mu myaka 18 ikurikiranye.
Muri make, ibikorwa bya SAIC-GM-Wuling biherutse kugurishwa hamwe ningamba zifatika byerekana imbaraga SAIC-GM-Wuling yiyemeje yo kongera kwerekana ibicuruzwa byayo hamwe n’ibicuruzwa mu gihe impinduka z’isoko zihinduka. Mu gihe Ubushinwa bushya bw’imodoka zikoresha ingufu zikomeje guhanga udushya no kumenyera, SAIC-GM-Wuling iri ku isonga ry’iri hinduka, yiyemeje kugera ku ntego z’iterambere ry’ubwenge n’icyatsi, kandi iharanira kugera ku ntera nshya ku isoko ry’imodoka ku isi.
Igihe cyo kohereza: Ugushyingo-12-2024