Saic-GM-Kwambarayerekanye kwihangana bidasanzwe. Nk'uko amakuru abitangaza, Igurishwa ry'Isi ryiyongereye cyane mu Kwakira 2023, rigera ku binyabiziga 1799.000, umwaka wo kwiyongera k'ejo 42.1%. Iyi mikorere ishimishije yakuyeho kugurisha Cumulative kuva muri Mutarama kugeza mu Ukwakira kugeza kuri miliyoni 1.221, igira isosiyete yonyine iri mu itsinda rya Saic kugira ngo ikirengane ku binyabiziga miliyoni uyu mwaka. Ariko, nubwo ibyo byagezweho, isosiyete iracyahuye nikibazo cyo gukomeza umwanya wacyo nkumuyobozi winganda yimodoka, cyane cyane uko yihatira kugarura umwanya nkuwambere wabikoze ibinyabiziga 2 buri mwaka.
Perezida w'itsinda rya Saic Toic, jian jianx yashyize ahagaragara icyerekezo gisobanutse cy'ejo hazaza h'ubusa bwa Saic-GM-GM - ashimangira ko ari ngombwa gukomeza imbaraga zo hejuru mu bijyanye n'iterambere ry'ikirango, ingamba z'ibiciro. Mu nama ya Cadre iheruka, Jia Yueting yasabye ikipe kwibanda ku kuzamura ishusho no gutanga umusaruro. Ati: "Kunoza ikirango, kuzamura igiciro cya amagare, ubwinshi bwiyongera bose bagiye kuzamuka". Umuhamagaro wo gukora ugaragaza ingamba nini kugirango wongere umugabane wisoko ryisosiyete hamwe no guhangana muburyo bugenda bwiyongera.
Ikigo cyo kwamamaza ibicuruzwa vuba aha, cyabaye ku ya 1 Ugushyingo, cyashimangiye kandi ko iyi mihigo yiyoroshya. Mu gutaka kw'intambara yo "ngwino! Ngwino! Ngwino!", Itsinda n'abacuruzi bashishikarizwa guharanira gutsinda cyane muri 2024. Kwishingikiriza kubiciro byamavuta make. Kwimuka kuva ku kiguzi gito, ibinyabiziga bitoroshye kubicuruzwa bitandukanye na premium. Isosiyete izi ko kugirango igere ku iterambere rirambye, igomba kuva mu bihe byashize kandi ikabera ibizaza birangwa no guhanga udushya n'ubwiza.
Mu rwego rwo guhinduka, Saic-GM-WM yashyize ahagaragara ikirango cya feza ku isi yose kuzamura ibicuruzwa no ku isoko. Kwimuka bigamije kuzuza ikirango gisanzwe gihari, gukora synergies no kwemerera isosiyete kwita ku bagore benshi. Ikirango cya feza cyerekana ibicuruzwa byihariye ndetse n'ibicuruzwa byiza bitanga umusaruro ushimishije, hamwe no kugurisha bigera ku bice 94.995 mu Kwakira byonyine, kubara birenga kimwe cya kabiri cy'ibigo. Ibi bizirikana ihinduka ryingenzi, nkuko ikirango cya feza gitanga inshuro 1.6 imikorere ya label itukura, igereranya cyane cyane mikorobe yubucuruzi.
Usibye gutsinda kwayo mu gihugu, Saic-Gm-GM yateye imbere cyane mu kwagura ubucuruzi bwayo mpuzamahanga. Mu Kwakira, isosiyete yohereje ibinyabiziga 19,629 byuzuye, umwaka wo kwiyongera k'umwaka 35.5%. Ubwiyongere mu byoherezwa mu mahanga bugaragaza ubwitange bw'ikigo bwo gukemura amasoko yo mu mahanga no gukomeza gushimangira umwanya wacyo nk'umukinnyi wisi yose mu nganda zisi. Guhinduka kwagukira, bizwi ku izina rya "umwami w'imodoka ico" ntabwo ubwiyongere bwo kugurisha gusa, ahubwo ni uguhinduka kwayo. Harimo kandi gukoresha ishusho yakira no kwagura ibicuruzwa kugirango uhure nabaguzi batandukanye.
Kureba ejo hazaza, Jia Jianx yasabye ko Saic-GM izibanda ku bice bitatu by'ingenzi: Gutezimbere Ibiciro, Igare ryiyongera, no Gutezimbere ibicuruzwa. Gusubiramo ingamba za Baojun kugana ibinyabiziga bishya byingufu biri murwego rwiyerekwa. Mugukora ikirango gitukura cya hulling na label yubururu matrix, ibinyabiziga byubucuruzi ndetse n'imodoka zitwara abagenzi bazashushanya igishushanyo gishya cyo guteza imbere kuzamuka.
Gutangiza ibirango bya feza matrix yatunganije umurongo wibicuruzwa byahanitse, bitwikiriye Hybrid, amashanyarazi, hamwe na lisansi. Harimo minicar miniev, intebe itandatu MPV Capgemini nubundi buryo, hamwe nibiciro byinshi nka 149.800 yuan. Mugukora ibicuruzwa byiza cyane matrix no kuzamura ikirango, biteganijwe ko Ubwato-GM biteganijwe ko bizamura neza imikorere yacyo.
Ariko, nkuko isosiyete yatangira urugendo rukomeye, igomba gukomeza guhuza ibisabwa nisoko nimbaraga zihari. Nubwo bakomeje kugenda, kwiyongera bikomeza umwanya ukomeye mu gice cya mini-CAR, hamwe no kugurisha moderi z'ubucuruzi ziteganijwe kugera ku ya 639.681, ibarura rirenga ku bicuruzwa birenga 45%. Ikigaragara ni uko minicars ikomeje kuganza isoko. Guling yashyize imbere mu isoko ry'imodoka ya mini kugabana imyaka 12 ikurikiranye kandi ibanza kugena isoko ry'imodoka ya mini abagenzi mugabane wa 18.
Muri make, imikorere ya Saic-Gm-GM iherutse kugurisha hamwe n'ibikorwa bya Strateggic byerekana ko hashyizweho ingufu za Saic-GM-kwambika ingufu zo gusobanura ibirango byayo no gutanga ibicuruzwa byerekanwe mu mpinduka zihindura isoko. Mugihe abakora ibinyabiziga bishya by'Ubushinwa bakomeje guhanga udushya no kumenyera, ku gaciro ka Saic-GM biri ku iterambere ry'iterambere rya Smart na Green, kandi baharanira kugera ku burebure bushya mu isoko ry'imodoka ku isi.
Igihe cyo kohereza: Nov-12-2024