Ku ya 26 Werurwe 2025, Rivian, uwakoze ibinyabiziga by'amashanyarazi azwiho uburyo bushya bwo gutwara abantu, yatangaje ko hatangizwa kuzenguruka micromobility ya micromobility mu kigo gishya cyigenga cyahamagaye. Iki cyemezo kizihiza akanya gato kuri Rivian nkuko ishaka gutandukanya portfolio yayo kandi yinjire ku isoko ry'amashanyarazi. Isosiyete nshya yashizweho, kandi, yatsinze miliyoni 105 z'amadolari muri B. Inkunga ya Venture Umurwa mukuru w'ingenzi, yoroheje kugira ngo abakiriya bakeneye ku biciro bitandukanye n'ibice bitandukanye.
Umuyobozi mukuru wa Rivian RJ yashimangiye kandi azakora yigenga, mu gihe Rivian azakomeza gukora imigabane mito muri New Rantre ya Venture. Gusonga nabyo bizaba umuyobozi w'Inama y'Ubuyobozi, hazakomeza guhuza hagati y'amasosiyete yombi. Gutandukana kw'ingamba biteganijwe ko bizafasha kandi kwibanda ku butumwa bw'ibanze bwo guhanga uduce duhangange mu masoko ya Amerika no mu masoko ya Amerika. Nyuma yo gutangiza amasoko yacyo no mu Burayi yagenewe kwaguka kw'isi
Abashoramari bamazi n'amasoko
Abashoramari beedison to Rivian bahindutse bakurikiranye cyane gutangaza spinoff. Ikiganiro kijyanye na sosiyete kuri platifomu yibisaga Abashoramari benshi bemeza ko icyemezo cya Rivian cyo kuzenguruka imishinga ya micromobility bishobora kugira ingaruka nziza ku nyungu, zivuga ko spinoff ishobora kwemerera Rivian kandi no kwibanda cyane ku masoko yabo. Icyakora, bamwe mu bashoramari bagaragaje impungenge z'ibibazo byo muri Rivian bikomeje, cyane cyane gutwika amafaranga menshi, byabaye ikibazo kirekire kuri sosiyete.
Nubwo igiciro cyimigabane cya Rivian cyagize ingaruka zirenga 7% muri 2023, birakwiye ko tumenya ko inyungu zisosiyete mugihe cyamezi 12 gishize kiracyarenga 15%. Uku kwihangana mubikorwa byimigabane birashobora guterwa no gukenerwa no kwiyongera kubisubizo birambye byo gutwara abantu no gushishikazwa nibinyabiziga byamashanyarazi. Nkuko isoko nyabagendwa rikomeje gutera imbere, imyanzuro ingagara ku rugero rwa Rivian, harimo na spin-off, irashobora kugira uruhare runini mu guhindura inzira z'ejo hazaza n'ubushobozi bwo kumenyekanisha amahirwe.
Ibibazo bya minerobility
Mugihe inganda za micromobully zifite ubushobozi buke, ntabwo ari ibibazo byayo. Inganda zahuye ningorane zurutonde rwibibazo byamafaranga no guhomba mumyaka yashize, hamwe namasosiyete menshi yumwirondoro nka van moof, inyoni, na lime irwana no guhindura ishyaka ryinshi ryimyitwarire yo gutwara imijyi. Ibiciro binini byo gukora, inzitizi zishinzwe kugenzura, kandi gukenera moderi yubucuruzi guhangayikishwa byateje inzitizi zikomeye zo gutangiza byinshi mumurima.
Mugihe yitegura kwinjiza isoko, nayo izakenera gukemura ibyo bibazo mugihe igabanya imbaraga za gavie zo muri Rivian kugirango ukore imodoka yuzuye kandi ihendutse. Icyifuzo cyo gutwara abantu kirambye kirazamuka kubera impungenge zerekeye ubwinshingezi bwimodoka, imizabibu izamuka, no kwiyongera. Ariko, gutsinda kandi bizaterwa niba bishobora gutandukanya abanywanyi no kubaka icyitegererezo cyubucuruzi kijyanye nubucuruzi bujyanye nubushobozi bwihariye bwabagenzi b'imijyi.
Muri make, spin ya Rivian-off ya micromobility yubucuruzi bwayo muri nayo igereranya kwimuka ku mbaraga zifatizo ku binyabiziga by'amashanyarazi. Hamwe n'inkunga ikomeye n'icyerekezo cy'iterambere ry'iterambere ry'iterambere, nanone byiteguye gukora urugendo mu mwanya wa micromobility. Ariko, ibibazo byugarije inganda bisaba ibisubizo bishya no kwiyemeza gukomeza. Nkumushoramari mpinduka umushoramari nisoko rihinduka, ejo hazaza h'abadage ndetse no kandi bizaterwa n'ubushobozi bwabo bwo guhuza no gutera imbere ahantu harushaho guhatanira.
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Igihe cya nyuma: Werurwe-29-2025