Chery Automobile: Umupayiniya mu kuyobora ibicuruzwa byabashinwa kwisi yose

Chery Automobile ibikorwa byiza byagezweho muri 2024

Mugihe 2024 yegereje, isoko ryimodoka yo mubushinwa rimaze kugera ku ntera nshya, kandi Chery Automobile, nkumuyobozi winganda, yerekanye imikorere idasanzwe. Nk’uko amakuru aheruka abigaragaza, Chery Group yagurishijwe buri mwaka yarenze imodoka miliyoni 2.6, ikandika amateka mashya ku kirango. Muri rusange, ibyoherezwa mu mahanga byageze ku modoka miliyoni 1.14, umwaka ushize wiyongereyeho 21.4%, byongeye gushyiraho amateka mashya yoherezwa mu mahanga n’abakora amamodoka yo mu Bushinwa. Ibi byagezweho ntabwo byerekana gusa imbaraga za Chery ku isoko ryimbere mu gihugu ahubwo binagaragaza guhangana kwayo ku isoko mpuzamahanga.

Chery Automobile gutsinda ntabwo ari impanuka. Nka mbaraga zimaze igihe kinini mu bucuruzi bw’imodoka mu Bushinwa, Chery yatsindiye abakiriya ku isi yose hamwe n’ubuziranenge bw’ibicuruzwa ndetse n’ubushobozi bwo guhanga udushya. Muri 2024, Chery'simodoka nshya yingufukugurisha byikubye kabiri, bigera

Ibice 583.000 byumwaka, bituma iba ikirango cya kane, nyuma ya BYD, Geely, na Changan, kurenga 100.000 mukwezi kumwe. Uru ruhererekane rw'ibyagezweho rugaragaza ko Chery yatsinze neza amashanyarazi kandi akanashimangira umwanya waryo ku isoko mpuzamahanga.

Chery yo kumenyekanisha mpuzamahanga: kuva mukarere kugeza kwisi

Urugendo mpuzamahanga rwa Chery Automobile rwatangiye mu 1997. Uwashinze Yin Tongyue yayoboye itsinda rye mu rugendo rutoroshye rwo kwihangira imirimo hagati y’isoko ry’imodoka ry’Abashinwa. Binyuze mu ikoranabuhanga ritumizwa mu mahanga no gukora ubushakashatsi n'iterambere byigenga, Chery yagiye abona ubushobozi bwo gukora imodoka. Mu 2001, Chery yatangije sedan yambere yigenga yigenga, Chery Fengyun, itangira kumugaragaro urugendo rwisi yose.

Mu minsi yacyo ya mbere, Chery yahuye ningorabahizi zerekana imideli ikorerwa mu gihugu yitwa "urwego rwo hasi, ruto, kandi rutizewe." Nyamara, Chery yakomeje gukurikiza ingamba zingenzi z’ubushakashatsi n’iterambere ryigenga, ashora imari cyane mu bigo bya R&D no gushaka impano mpuzamahanga zo hejuru kugira ngo yibande ku guteza imbere ikoranabuhanga ry’ibanze nka moteri na moteri. Binyuze mu guhanga udushya mu ikoranabuhanga no kwagura isoko, Chery yagiye buhoro buhoro ku isoko mpuzamahanga.

Uyu munsi, Chery yashinze ibirindiro bitandatu bya R&D n’ibigo icumi by’umusaruro mu mahanga, hamwe n’abacuruzi barenga 1.500, yubaka sisitemu yuzuye ikubiyemo inganda, ibicuruzwa, na serivisi nyuma yo kugurisha. Tiggo 7, ibicuruzwa bya Chery byamamaye mu mahanga, ni ugurisha bishyushye mu bihugu 28 no mu turere 28, uhora uza ku mwanya wa mbere mu Bushinwa bwoherezwa mu mahanga A-segment SUV. Ibi byose byerekana ko Chery atageze ku ntsinzi ku isoko ryimbere mu gihugu gusa, ahubwo yanashizeho ishusho ikomeye ku isi.

Hitamo Chery: guhuza neza ubuziranenge nagaciro

Ku baguzi mpuzamahanga, guhitamo Chery bisobanura guhitamo neza guhuza ubuziranenge nagaciro keza. Intsinzi ya Chery ku isoko ryisi ntaho itandukaniye no kugenzura neza ubuziranenge bwibicuruzwa no kumva neza ibyo abaguzi bakeneye. Yaba ibinyabiziga bya lisansi gakondo cyangwa ibinyabiziga bishya byamashanyarazi, Chery yatsindiye abaguzi imikorere myiza kandi nziza.

Buri modoka ya Chery Automobile ikorerwa igeragezwa rikomeye no kugenzura ubuziranenge kugirango ihuze ibikenewe ku masoko atandukanye. Chery kandi agira uruhare rugaragara mumamodoka azwi kwisi yose kugirango yongere ibicuruzwa byayo kandi atsimbataze ishusho ihamye, yizewe, kandi yubusore. Binyuze mu mbuga nkoranyambaga, Chery yashyizeho umubano wa hafi n’abaguzi ku isi kandi ikomeza kwagura ibicuruzwa byayo.

Nka sosiyete ikomeye mu nganda z’imodoka mu Bushinwa, Chery ntabwo gusaubudahwemaguhanga udushya mu ikoranabuhanga n'ibicuruzwa, ariko kandi bikomeza kunoza serivisi zayo hamwe n'inkunga nyuma yo kugurisha. Hamwe nogutanga imbonankubone ibinyabiziga byabashinwa, turashoboye gutanga ibicuruzwa na serivise nziza cyane kubakoresha mpuzamahanga. Aho waba uri hose kwisi, guhitamo imodoka ya Chery bizagufasha kubona ubunararibonye bwiza nagaciro ntagereranywa ka Made mubushinwa.

Intsinzi ya Chery Automobile yerekana kuzamuka kwinganda zimodoka zUbushinwa. Binyuze mu guhanga udushya mu ikoranabuhanga no kwagura isoko, Chery ntabwo yageze ku ntsinzi idasanzwe ku isoko ry’imbere mu gihugu ahubwo yanamenyekanye cyane ku rwego mpuzamahanga. Nkumuguzi wisi yose, guhitamo Chery Automobile birenze kugura imodoka; ni uguhitamo ubuzima bwiza. Nimuze twese dutegerezanyije amatsiko Chery Automobile ikomeje kuyobora ibirango byabashinwa kugirango isi igerweho!

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