Mu mezi ashize,BYD Autoyakwegereye cyane isoko ryimodoka ku isi, cyane cyane imikorere yo kugurisha ibinyabiziga bishya bitwara ingufu. Isosiyete yatangaje ko ibicuruzwa byoherezwa mu mahanga byageze ku bice 25.023 muri Kanama honyine, ukwezi ku kwezi kwiyongera 37.7%. Iri zamuka ntirisobanura amateka mashya ku bicuruzwa byoherezwa mu mahanga na BYD, ahubwo binagaragaza icyifuzo mpuzamahanga kigenda gikenera ibinyabiziga by’amashanyarazi bigezweho.
1. Imodoka ya BYD igurisha neza kumasoko yo hanze
Urebye neza ku isoko rya Berezile, BYD ifite umwanya wiganje mu bijyanye n’imodoka nshya zingufu. Muri Kanama, imodoka nshya itwara abagenzi ya BYD yegukanye igikombe cya shampiyona yo kugurisha ibinyabiziga by’ingufu muri Berezile, byerekana ikirango cya BYD muri Amerika yepfo. Ikigaragara ni uko kwiyandikisha kwa BED kwa BYD byikubye inshuro zirenga esheshatu uwo bahanganye hafi, bishimangira icyifuzo cy’abakiriya ba Berezile. BYD Indirimbo ya PLUS DM-i ibaye moderi yambere ya plug-in hybrid, irusheho gushimangira izina rya BYD kubera ubuziranenge n’imikorere mu rwego rw’imodoka nshya.
Intsinzi ya BYD ntabwo igarukira muri Berezile gusa, nkuko bigaragazwa n'imikorere yayo muri Tayilande. BYD ATTO 3, izwi kandi ku izina rya Yuan PLUS, imaze amezi umunani ikurikirana imodoka yo muri Tayilande yagurishijwe cyane. Ibi bikomeje kugerwaho byerekana ubushobozi bwa BYD bwo kumvikana nabaguzi kumasoko atandukanye, bitewe nubwitange bwubwiza no guhanga udushya. Amakuru yashyizwe ahagaragara kuriyi nshuro ntabwo ashimangira umwanya wa mbere wa BYD mu rwego rushya rw’ingufu, ahubwo inagaragaza ko BYD igenda irushaho guhangana ku rwego mpuzamahanga.
2.Impamvu ituma imodoka ya BYD imenyekana
Ibikorwa bitangaje bya BYD biterwa no gukusanya ikoranabuhanga ryimbitse no guhanga udushya. Mugihe cyamarushanwa akaze mumasoko mashya yimodoka yingufu ku isi, BYD igaragara hamwe nikoranabuhanga ryateye imbere hamwe nibicuruzwa bitandukanye. Muri byo, BYD ATTO 3 itoneshwa cyane n’abaguzi bo mu mahanga kandi yabaye ibicuruzwa byagurishijwe cyane muri Tayilande, Nouvelle-Zélande, Isiraheli ndetse no mu bindi bihugu. Kumenyekana cyane ni gihamya yubushobozi bwa BYD bwo guhaza ibyifuzo byabaguzi bahora bahinduka kwisi yose.
Ubwiza nifatizo ryitsinzi ya BYD. Isosiyete ishimangira cyane ubuziranenge bwibicuruzwa, ikemeza ko ibinyabiziga byayo bitanga ihumure kandi byizewe kubakoresha. Uku kwiyemeza kuba indashyikirwa byatumye BYD izwi cyane, nkuko bigaragazwa n'imibare yagurishijwe. Kurugero, Moderi yikimenyetso cya BYD yakorewe ibizamini bikomeye, harimo na CTB impande zombi zipimishije inkingi yimpanuka, byerekana kwizerwa numutekano byikoranabuhanga rishya rya CTB. Ikidodo nticyananiye ikizamini gusa, ahubwo cyanagaragaje igihe kirekire cya batiri ya blade, bikarushaho kongera icyizere kubaguzi kubicuruzwa bya BYD.
Byongeye kandi, BYD izi akamaro ko guhinga impano mugutezimbere udushya. Isosiyete ishora imari cyane mu guteza imbere impano zidasanzwe, izi ko abakozi bafite ubumenyi ari ingenzi mu guteza imbere ikoranabuhanga ry’imodoka. Muri 2023 honyine, BYD izakira 31.800 barangije amashuri yisumbuye, bagaragaza ubushake bwa BYD bwo guhinga igisekuru gishya cy'abashya. Ubu buryo bwo gukorana nimpano zikiri nto butuma BYD imenyera imiterere yimiterere yinganda zitwara ibinyabiziga no guhuza ibikenewe ku masoko yo mu gihugu no hanze.
Ubwiyongere bw'igurisha rya BYD nabwo bugira ingaruka ku iterambere ryiza ryimodoka nshya zingufu. Mugihe isi igenda ishakisha ibisubizo birambye byo gutwara abantu, BYD yibanda cyane kubinyabiziga bishya byingufu, mugihe abanywanyi benshi bakomeje gushora imari mumodoka gakondo. Ubu buryo bufatika butuma BYD yunguka amahirwe menshi yo kuzamuka kwinganda z’imodoka z’Ubushinwa no kwigaragaza nk'umuyobozi ku isoko ry’imbere mu gihugu. Kumenyekanisha abakiriya bo mu gihugu n’amahanga byongereye ingufu za BYD guhangana ku masoko yo hanze.
3.Ubufatanye gusa burashobora gushiraho ejo hazaza h'icyatsi
Mugihe tubonye izamuka ryimodoka nshya zingufu, ibihugu kwisi bigomba kwakira iyi mpinduka. Intsinzi ya BYD ni urugero rukomeye rwukuntu guhanga udushya nubufatanye bishobora kuganisha ejo hazaza harambye. Saba amahanga guhinduka cyane mubukungu bushingiye ku mbaraga no kwifatanya n’abunganira ibinyabiziga bishya by’ingufu. Gusa ubufatanye bushobora kugera ku nyungu-zunguka no guteza imbere iterambere ry’ibisubizo by’ingufu ku isi.
Muri rusange, iterambere rya BYD Auto mu kugurisha ibinyabiziga bishya by’ingufu byerekana ubushake bwo guhanga udushya, ubuziranenge no guhaza abaguzi. Ibyo sosiyete imaze kugeraho ku masoko yo mu gihugu no mu mahanga byerekana ko imodoka nshya z’Ubushinwa zigenda zimenyekana ku rwego mpuzamahanga.
Mugihe tugenda dutera imbere, abafatanyabikorwa bose bagomba guhora bakurikirana ibisubizo byingufu zicyatsi kugirango tumenye neza ibihe bizaza. Twese hamwe dushobora gushiraho inzira y'ejo hazaza, aho imodoka nshya zingufu zigira uruhare runini mugushinga isi isukuye, itoshye.
Igihe cyo kohereza: Ugushyingo-09-2024